Through The Red Sea

A Foundation For Consultative Approach

Do you have advanced training that is not being fully utilized?

Do you feel like you are pushing or selling treatment to hesitant patients?

Do you feel like you are driving changes for high level care in your office without team support?

If this is you, you are not alone. Many who came to the Red Sea Workshop with Dr. Edwards had similar frustrations before the course.

This workshop, based on Edwards’ book, “Through the Red Sea,” gives you the foundation to create a consultative approach with patients that helps them identify their deepest held values, and the right course of treatment for their time, money and the expected outcome.

Too often, dentists believe they are making recommendations and treatment plans to present to the patient, that are in the patients' best interests.

But what if we flipped the script?

What if we helped another person figure out what was important to them, what they want in the short term and long term, and then helped them discover their current proximity to that outcome?

What if it was as easy as helping another person identify their own drivers for care, obstacles that need to be dealt with, and a 50,000-foot view of what the treatment steps to having advanced care are like?

As dentists or as the technicians, too often we get into the weeds either with the “How” of dentistry or our own philosophy of care, when what we really need to do is help another person discover their values as it relates to health and dentistry, and a crystal-clear vision of a preferred future.

Today, people want to be a part of their care, to have a say in the solution, and to be treated as individuals. As dentistry and medicine move even more toward an industrialized or mass care approach, the individualist become in high demand.

The doctor who focuses their practice on individualized, customized care performed at a high quality not only easily stands out but thrives!

The Red Sea Workshop lays the foundation for the doctor to develop and upgrade their philosophy or operating system, design systems, and protocols to honor a patient’s intelligence, ability to partner in their care, and honors their freedom to choose. When those elements are in place in a practice, be ready for demand!

“The most common call I get after someone has attended a workshop is that they are overwhelmed with the number of complex cases or comprehensive dentistry that has been started. While we cover managing multiple cases in progress at the same time during the workshop, many don’t think it will happen, so they often don’t spend time implementing systems to scale.

And within a few months of the workshop, they are limiting how many people they bring through the consultative process because so many people are saying,'Yes!' It becomes a question of how much of your advanced care can you really provide with your current team and current systems.”