Experiences Drive Paradigm Shifts for Dental Patients
The first paradigm shifts happen while the doctor is away at a continuing education event, after reading a book or listening to a great TED talk.
As the paradigm shift happens, the doctor quickly realizes the uphill battle it will be to enact change. The office culture and systems created on old thinking, and now this new paradigm will meet resistance from many seen and unseen obstacles. Old systems, team members, the schedule, insurance companies and finally the patients themselves — the ones you are trying to help.
By setting up experiences for your team, they too can have the shifts in thinking to reimagine the offering and systems necessary to drive the change. Only then are you able to create the most important experiences, allowing for patients to have the opportunity to choose something different.
This is what the Red Sea Workshops are all about!
Next workshop is March 24-25 in Union, Mo. and there are only 2 seats left. Wow! It’s exciting seeing people interested in creating learning experiences for people to become free of dental disease while the doctor and office transcend dental insurance issues, use technical training, and take the path to the promised land!
Do you have advanced training that is not being fully utilized?
Do you feel like you are pushing or selling treatment to hesitant patients?
Do you feel like you are driving changes for high-level care in your office without team support?
If this is you, you are not alone. Many who came to the Red Sea Workshop with Dr. Michael Edwards had similar frustrations before the course. This workshop, based on his book “Through the Red Sea,” gives you the foundation to create a consultative approach with patients that helps them identify with their deepest held values, and the right course of treatment for their budgets of time, money, and the expected return or outcome.
Too often, dentists believe they are making recommendations and treatment plans to present to the patient that are in their best interests. But what if we flipped the script? What if we helped another person figure out what was important to them, what they want in the short term and long term, and then helped them discover their proximity to that outcome? What if it was as easy as helping another person identify their own drivers for care, obstacles that need to be dealt with, and a 50K foot view of what the treatment steps to advanced care look like?
As dentists, and as technicians, too often we get into the weeds either with the “how” of dentistry or our own philosophy of care. When what we really need to do is help another person discover their values as it relates to health and dentistry and a crystal-clear vision of a preferred future.
Today, people want to be a part of their care, to have a say in the solution, and be treated as individuals. As dentistry and medicine move even more toward an industrialized or mass-care approach, the individualists are in high demand. The doctor who focuses their practice on individualized, customized care and one of high quality not only easily stands out but thrives!
The Red Sea Workshop lays the foundation for the doctor to develop and upgrade their philosophy/operating system and design systems and protocols to honor a patient’s intelligence, ability to partner in their care, and honors their freedom to choose. When those elements are in place in a practice, be ready for demand!
“The most common call I get after someone has attended a workshop is that they are overwhelmed with the amount of complex cases or comprehensive dentistry that has been started. While we cover managing multiple cases in progress at the same time during the workshop, many don’t think it will happen, so they often don’t spend time implementing systems to scale. And within a few months of the workshop, they are limiting how many people they bring through the consultative process because so many people are saying, ‘Yes!’ It becomes a question of how much of your advanced care can you really provide with your current team and current systems.”
— Dr. Michael Edwards
There are currently only two spots left for the March workshop. Registration will end for this workshop at the end of February. Sorry, no exceptions. After the March event, the next Red Sea Workshop will be Fall of 2023.
“I had spent about 10 years and over $100K on my continuing education and had never used any of it. I started to think people don’t want comprehensive care. I was doing things to people instead of with people. After the Red Sea Workshop and working with Dr. Edwards, I had over 20 cases in some stage of the consultative process within a few months of the course. Amazing! Fast forward 5 years, I have now transformed my practice to focus on high-level care.”